.Manly Bands is actually a direct-to-consumer dealer of men's rings. The company launched in 2016 after John Ruggiero, the co-founder along with his other half Michelle, couldn't locate a suitable wedding celebration band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our team explained the provider's beginning, one-of-a-kind band products, and a lot more. Since then, Manly Bands has actually obtained its own maker. The production of bands from, claim, Port Daniel's bourbon gun barrels or Fender guitar cords makes compelling video recording, says Ruggiero, best for storytelling on social networks and somewhere else.The entire sound of our conversation is embedded below. The records is edited for size as well as quality.Eric Bandholz: Offer our company a review of what you carry out.John Ruggiero: My partner, Michelle, and also I began an on the web ring provider referred to as Manly Bands in 2016 to handle a complication of wedding ceremony bands for males. Our experts were actually merely wed. I possess sizable hands and could not find a ring that I ased if that was certainly not overpriced. My choices were buying coming from a directory or even possessing something personalized.I ended up getting from a site. The band arrived in a level mailer, without any box or customer service. It was a dreadful knowledge by today's ecommerce requirements.Our team acquired married, transferred to Florida, and required a work. Our experts told ourselves, "Our team are actually each business people. Why don't we create our own company?" Our experts talked about the sorts of concerns we would certainly found and exactly how to handle them. My ring experience turned up, and also we opted to try to solve it for various other guys.Our goal when our experts started was to spend lease. We thought creating a married couple thousand dollars a month from this would certainly be actually amazing. We considered it a lifestyle service, certainly not high-growth. It was actually merely Michelle as well as me in our garage creating bands and also sending all of them out to consumers. Our experts had actually hit on something. Our message reverberated with prospects.Michelle and also I create an exceptional crew. I think of suggestions, and also she is actually the implementer. A bunch of our excellence heads to her creative thoughts. She titles the rings as well as builds personalities. She hooks up the bands to customers. Defining a ring entirely as "eight-millimeter black" failed to suffice.We made rings from unique materials, including Port Daniel's gun barrels or exclusive metallics. Business took off. Ever since, we've expanded greatly. Our experts currently have over 55 people in the Manly Bands loved ones. Regarding half of those are band craftsmans who work in our recently obtained manufacturing store in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: Regarding a year and also an one-half back. We had been their consumer for many years, so we knew all of them well. Most of their company was actually wholesale, which failed to interest our team-- visiting mom-and-pop jewelry experts. They maintained their retail consumers and also brand. Our company got a few of their resources and also took over staff members.Inducing a manufacturing crew has actually been just one of the most ideal traits our team have actually carried out. It's been amazing to head out there certainly and see all of them bring in bands out of Fender guitar cords or metal from an M1 Abrams container.Bandholz: Exactly how carries out in-house manufacturing effect marketing?Ruggiero: It is actually been actually large. Taking a video camera to the opposite side of the workplace and also recording the team utilizing turrets to reduce the metallic rods or scotch gun barrels in to rings makes for incredible video recording. We possess our video camera workers out there regularly. Our company make use of that video footage on our social networking sites and in our ads and also newsletters. Our company make an effort to market that due to the fact that a lot of business in the guys's band area do not manufacture. They fall ship or order coming from international and afterwards transport it out. Yet we wish it to last a life-time as well as be actually something folks may take satisfaction in.Our experts have actually had a great deal of success with our military culture selection, where our experts source distinct army components. Our company have the M1 Garand rifle inventory, the hardwood part, coming from War of the nations I. Viewing our staff placed that in the lathe as well as cut a part out for a ring is actually intriguing.Our marketing for those bands refer to the history, the soldiers, where the tool was utilized, as well as traits like that. My partner as well as I analyzed filmmaking in college. We use our skills to inform as well as tell a story. As an example, I recently got an e-mail from a consumer that shared that his gramps utilized to drive M1 tanks. The customer blessed among those bands to his grand daddy, as well as they had rather a mental substitution. It's nice to help consumers associate with their past and develop one thing meaningful.Bandholz: Where can individuals acquire a band coming from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, as well. I perform Twitter and LinkedIn.